Automate sales to achieve 2x growth
Leadsales has enabled incredible growth for us. We went from having a manual and chaotic sales process to an automated and much more efficient one.
- Industry
- Education
- Location
- Mexico
Challenges of the Autonomous University of Durango
The Autonomous University of Durango (UAD) is a higher education institution with more than 35 campuses across Mexico.
By 2020, the university’s sales team radically changed the way they managed their prospects, largely due to the arrival of the COVID-19 pandemic.
Paulina Rubio, a member of the marketing team, shares how they discovered Leadsales and how it helped them optimize their operations and improve student support.
The problem
Many [students] preferred to come to the campus to complete their enrollment process. With the pandemic, everything changed, and we didn’t know how to manage the sales process from home. We needed a system that would help us adapt.
Paulina Rubio The challenge
Before, we had 5 or 6 sales representatives, each with their own WhatsApp. Monitoring to ensure everyone provided proper attention was almost impossible.
Paulina Rubio The solution
Leadsales allowed us to have everything in one place… The auto-assignment system was magical for us, as it eliminated the need to manually check each number.
Paulina Rubio
Universidad de Durango
How to use Leadsales
For Paulina, the Autonomous University of Durango has grown alongside Leadsales. For four years, they have used the WhatsApp and social media CRM to centralize and automate their prospect management process.
Among the various features, these are the most notable:
This is what the Autonomous University of Durango has achieved using Leadsales
The implementation of Leadsales brought tangible results for the university.
In Paulina’s words:
Leadsales has allowed us to grow, not only in terms of enrollments but also in the way we manage prospect engagement. We have seen year-over-year improvements in our team’s efficiency thanks to the new tools they have implemented.
1,200 to nearly 2,500Enrolled students
2x increase in enrollments
Before implementing Leadsales, the university enrolled around 1,200 students per year. After implementation, this number doubled, reaching approximately 2,500 new students annually.
Efficiency in customer service
Thanks to automation, they discovered that out of 100 incoming leads, only 20 were being attended to. This allowed them to improve their follow-up process.
Work automation
The auto-assignment tool enabled the prospect distribution process to become automatic, allowing the team to focus on the quality of customer service.
Frequently asked questions
Auto-assignment of leads
- Prospects reaching the general WhatsApp number were automatically assigned to the available salesperson, preventing lost opportunities due to the lack of a manual assignment process.
Conversation monitoring
- With Leadsales, supervisors could see how many leads were being attended to and which ones were not, thanks to statistics and sales funnel visualization.
Centralized control
- All sales representatives could work from the same platform, making supervision easier and ensuring consistent customer service.
Discover how Leadsales can take your business to the next level.
Schedule a demo and transform your customer service.