WhatsApp Business is designed for companies and businesses looking to enhance customer communication. This app helps businesses connect with their audience in a simpler and more professional way, facilitating interactions and offering a more personalized service.
With WhatsApp Business, your company can respond quickly, organize contacts, and improve the overall customer experience. In this post, you’ll learn what WhatsApp Business is, how it works, and how to use it effectively to help your business thrive in today’s competitive market.
What is WhatsApp Business and how does it works?
WhatsApp Business is a version of the messaging application designed for businesses to professionally manage their communication with customers. It is aimed at businesses of all sizes, but is especially useful for small and medium-sized companies looking for a direct and accessible channel.
This application includes several features with which you can improve customer service and your company’s performance, such as:
- Company profile: saves and displays important information such as address, email, website and hours so that your customers can easily contact you without leaving the application.
- Quick answers: save and reuse messages you send frequently, allowing you to quickly respond to common questions.
- Automated messages: set up automatic messages to send greetings to customers when they contact you for the first time or absence messages when you are not available.
- Tags: organize your chats with tags to find messages or customer information more easily.
- Statistics: access data such as the number of messages sent, delivered, read and received, which helps to evaluate the effectiveness of your communication.
- Product catalog: show and share your products and services directly through WhatsApp, allowing customers to see what you offer without leaving the application.
Why is WhatsApp Business important for your company?
WhatsApp Business is important for any company because it facilitates efficient and direct interaction with customers, improving their satisfaction and loyalty, and boosting sales opportunities and business growth. This data, published by Analyzify, confirms it:
- Global reach: WhatsApp Business has more than 200 million monthly active users, proving that it is the ideal platform to improve customer relations.
- Increases sales: 66% of users have made a purchase after contacting a brand via WhatsApp, indicating that this channel facilitates close communication that drives interest and conversion.
- Contact preference: 69% of users prefer brands with a WhatsApp contact option, which gives your business a competitive advantage and more visibility.
How to install WhatsApp Business for your company
Setting up WhatsApp Business is a simple process that will allow you to start communicating effectively with your customers in no time. Here’s how to do it:
1. Download the application
- Go to the Google Play Store or the App Store.
- Search for WhatsApp Business and select the official application developed by WhatsApp Inc.
- Click ‘Install‘ to download the application to your device.
2. Set Up the App
- Open the application once installed and accept the terms and conditions.
- Verify your phone number with a code via SMS to complete this process. If you are unable to receive messages, learn how to recover WhatsApp Business without verification code.
- If you have a personal WhatsApp chat history that you want to transfer, you can do it in this step. To back up your messages, be sure to make a backup copy.
3. Complete your business profile
- Enter your company name and select the business category.
- Complete additional information, including address, email, website and hours of operation.
- Set up quick answers to frequently asked questions.
- Activate the welcome and absence messages.
- Use WhatsApp Business tags to organize conversations according to your needs.
What are the benefits of WhatsApp Business for your company?
If you are looking for an easy and effective way to connect with your customers, WhatsApp Business may be just what you need. Here are some of the benefits that can help you improve communication and strengthen trust in your business:
1. Builds trust
By creating a profile with your company’s name, logo and contact information, such as address, hours of operation and email, customers perceive your business as more professional.
For example, if you have an online clothing store, including the link to your website and a brief description in the profile increases users’ trust and makes it easier for them to explore your products.
2. Facilitates information sharing
With the WhatsApp product catalog, you can display items with photos, descriptions and prices. This is ideal for small businesses that want to facilitate shopping without redirecting to other platforms. For example, a restaurant can include its menu in the catalog, allowing customers to order quickly.
3. Enables secure communication
WhatsApp Business uses end-to-end encryption, ensuring that no one else can read the messages, not even WhatsApp. This feature is especially useful for companies that handle sensitive data, such as financial advisors or medical consultants, as it ensures privacy and security in communication.
4. Improves team collaboration
When several members of a team need to respond to customers, tags can be used to organize conversations, such as «New customer«, «Consultation in progress«, «Order completed«. This ensures that any member of your team can access the information without duplicating answers or losing the conversation history.
5. Supports automation
You can set up automatic messages to greet new customers or respond outside of business hours. If you receive frequent questions about opening hours, use quick replies to save time. For example, a service business can set up a quick reply that states, «Hours: Monday through Friday, 9 AM to 6 PM.»
6. Offers a variety of formats
WhatsApp Business allows sending texts, audios, images and videos, which is ideal for marketing campaigns. For example, an accessories store can send photos of new products or videos of offers, capturing the attention of customers in a visual and attractive way.
7. Simplifies customer segmentation
Tags allow you to group customers by interests or specific characteristics. For example, if you have an online store, you can tag customers as «Interested in news» or «Frequent customers» and send personalized promotions to each group, increasing the probability of conversion.
8. Provides actionable insights
WhatsApp Business provides you with statistics that allow you to see data on messages sent, received and read, which helps you understand which strategies are working. For example, if you have an online academy and you notice that welcome messages have a high read rate, you can reinforce that strategy to attract more students.
Cases of companies that implemented successful strategies with WhatsApp Business
Many companies have chosen to use WhatsApp Business in their marketing and sales strategies, obtaining successful results that confirm how this tool can improve the performance of your business. Here are two examples of companies that have successfully implemented it:
1. Midland Realty
Midland Realty, a leading real estate agency with more than 300 branches in Hong Kong, used WhatsApp Business to provide faster and more personalized service to its customers. The strategy consisted of:
- Create immediate communication: implementation of a WhatsApp chat that connects customers with agents in less than a minute, facilitating quick and efficient responses.
What were the results?
- 50% of online sales attributed to WhatsApp in less than a year.
- 97% customer satisfaction achieved through faster and more effective interactions.
Benefit Cosmetics
Benefit Cosmetics employed a multi-faceted strategy when integrating WhatsApp Business into its daily operations. The strategy consisted of:
- Direct and creative communication: the brand adopted a fun and interactive tone on WhatsApp, using tools such as personalized stickers and QR codes at promotional events and points of sale to maintain customer engagement.
- Integrated marketing: they integrated their marketing campaigns with WhatsApp, using click-to-WhatsApp ads and direct promotions through messages, which facilitated more direct and continuous contact with their customers.
What were the results?
- 30% increase in eyebrow and bozo hair removal bookings.
- 200% growth in annual sales.
- 60% improvement in customer service response compared to email.
Optimize your WhatsApp Business with Leadsales
Adopting tools like WhatsApp Business will allow you to create authentic and close connections with your customers. By offering a direct link to WhatsApp Business that you can share on your social networks, you will make your customer service more efficient and human, where every message is an opportunity to generate loyalty and sales.
If you need a tool to boost your WhatsApp Business usage, Leadsales is your best option. Our CRM for WhatsApp will help you manage and optimize every interaction with your customers, making it easier to offer a personalized service and visualize your sales funnel.
Frequently Asked Questions (FAQ) about what WhatsApp Business is and how it works
How does WhatsApp Business differ from the personal version of WhatsApp?
The difference between WhatsApp and WhatsApp Business is that WhatsApp Business is designed for businesses, with specific features such as the business profile, product catalog and automatic messages. The personal version, on the other hand, lacks these business-focused tools.
Is it possible to automate responses in WhatsApp Business?
Yes, WhatsApp Business allows you to automate different types of messages to optimize customer service. You can configure:
- Welcome messages: to automatically greet new contacts and give them an introduction to your business.
- Absence messages: sent when you are not available, indicating timetables or response times.
- Quick answers: that allow you to save frequent messages to answer in seconds to the most common questions, such as schedules, location or product information.
Is it possible to integrate WhatsApp Business with other business management platforms?
Yes, you can integrate a CRM with WhatsApp Business to manage and organize conversations with your customers more efficiently. For example, combining Leadsales with WhatsApp Business gives you features designed to enhance this integration.
With Leadsales, you can assign conversations to different agents, so that each customer has a direct responsible. In addition, with the internal tags and notes feature, it is possible to classify and comment on each conversation, making it easier to organize and analyze interactions.
