Optimize sales follow-up through WhatsApp.
“We have improved the contact rate, increasing it from 20% to 60-70% through WhatsApp messages. This clearly boosts the number of potential closings and, consequently, sales.”
María Paula Quicasán | CEO
Industry: Education
Location: Colombia
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iGrow Academy Challenges
iGrow Academy’s mission was clear: to help women grow professionally, whether by leading their own ventures or advancing in their corporate careers.
However, iGrow’s rapid growth brought challenges in managing sales and customer support through WhatsApp Business and social media.
María Paula (CEO) and Marcela (Student Success Coordinator) explain how they came to implement a CRM like Leadsales to address their challenges.
The Problem
“The first problem was that we didn’t have a single channel where all salespeople could collaborate. This lack of transparency and effectiveness negatively impacted our response times and customer satisfaction.”
María Paula
The Challenge
“When I realized I wanted a single customer service channel, specifically WhatsApp, one solution was to use the WhatsApp API. However, it was confusing and difficult to understand. They asked for many requirements that I wasn’t able to meet at the time.”
María Paula
The Solution
“When Leadsales came into my life, I said, ‘This is exactly what I’m looking for: something easy to implement with the most effective cost-benefit ratio possible.’”
María Paula
How to Use Leadsales to Improve Your Sales and Customer Service Channel
María Paula and her team began monitoring and making better decisions about their sales and customer service operations thanks to the implementation of a CRM.
Here are some of the features they’ve used most with the Leadsales CRM.
Custom Funnels
- They created specific funnels for their sales and customer success teams, enabling more organized management of interactions and ensuring each customer received appropriate attention according to their stage in the process.
Scheduled Messages
- This feature was crucial for maintaining proactive communication with students, reminding them of important course dates, and ensuring timely follow-up.
Real-Time Monitoring
- Leadsales provided team leaders with visibility over all customer interactions, facilitating continuous feedback for each salesperson and driving ongoing improvement in customer management.
Here's What iGrow Academy Has Achieved by Using Leadsales
In the words of the iGrow Academy team, Leadsales has been their best implementation of the year.
Using the CRM has positively impacted not only sales but also the management of large volumes of messages, significantly reducing the team’s stress.
In Marcela’s words:
“Scheduled messages are incredibly helpful for proactive follow-ups. […] It’s extremely useful for us to send those reminders without me having to sit down and write each message on the exact day it needs to go out. Instead, I can schedule everything once a week, confident that the students will receive them.”
Discover how Leadsales can take your business to the next level.
- Schedule a demo and transform your customer service.