According to Trengo, there are 1.4 billion users who enjoy using messaging apps, so it is likely that you have already interacted with a chatbot. WhatsApp Business is here to transform this experience, allowing you to respond faster, more effectively and in a more personalized way with your customers, thanks to artificial intelligence (AI).
In this post, we will explore how to have AI in WhatsApp and how WhatsApp Business works with chatbots, analyzing its benefits and how AI can help you transform the way you communicate and connect with your customers.
How to use Meta AI for your personal WhatsApp
Meta AI is an advanced chatbot based on the Meta Llama 3 AI model, Meta’s most advanced to date. This tool is designed to provide intelligent and personalized assistance directly on your personal WhatsApp, as well as on the other apps that make up Meta, such as Facebook, Instagram and Messenger.
Currently, the Meta AI chatbot is only available in a select group of countries, including the Mexican market. So, to start using Meta AI and take advantage of its advanced capabilities in WhatsApp, follow these simple steps:
- Access Meta AI: open WhatsApp and in the Chats section, you will see a small blue and purple circle, which is the Meta AI icon. Click on this option.
- Explore recommended queries: when enabled, a list of recommended queries will be displayed that you can use to familiarize yourself with the wizard functions.
- Ask custom questions: In addition to the recommended queries, you are free to ask your own specific questions or requests. Simply type in what you need to know or ask and Meta AI will respond.
- Interact in chats: replies and interactions with Meta AI will appear in a new conversation window. This window will automatically be added to your list of recent chats, making it easy to access for future reference.
- Use Meta AI in group conversations: if you want to use Meta AI while chatting with your contacts, you only need to type the @Meta AI command in the conversation. This will invoke the assistant only in messages that mention this command, guaranteeing privacy in the rest of your conversation.
What can you ask Meta AI?
To interact with Meta AI, you just need to access the chat when you want and write a message as you normally do in WhatsApp. However, here are some ideas that can help you get more out of AI in WhatsApp:
1. Ask questions on a variety of topics
- Education: If you are studying for an exam and need to understand complex concepts such as hereditary traits, you can ask Meta AI to explain them clearly and in detail.
- General inquiries: If you are interested in knowing when and where the next solar eclipse will be in your area, you can ask Meta AI. It will provide you with details about the date and the best places to observe it.
2. Request recommendations
- Place recommendations: When planning an outing with friends, you can ask Meta AI to recommend restaurants with sunset views and vegan options.
- Events and activities: when organizing a weekend getaway, ask Meta AI about available Saturday night concerts in your area.
3. Create images
- Decoration inspiration: if you are moving into your first apartment and are looking for decoration inspiration, you can describe your preferred aesthetic style to Meta AI. The wizard will generate inspirational images to help you choose the right furniture.
- Visual inspiration: If you are organizing an event and need a flyer, describe to Meta AI what you envision, such as «a colorful poster for an outdoor music festival». The wizard will create an image that meets your specifications and that you can take as inspiration to create an original design.
How AI works in WhatsApp Business
AI in WhatsApp works through tools that facilitate continuous interaction with customers 24 hours a day, performing specific and repetitive tasks such as answering frequently asked questions, managing reservations or orders, and sending notifications. Remember that there are also ways to use chatGPT in WhatsApp effectively.
The key to its effectiveness or operation is automation, and among the most commonly used tools are:
- Goal AI.
- Chatbots.
- CRM with integrated chatbots.
How to use WhatsApp Business chatbots
The fastest and free option to include AI in WhatsApp Business is to use the application’s own chatbot. This basic service automates common tasks, such as welcome messages, away messages and quick replies.
Chatbots on this platform are effective because they allow you to send personalized messages, an effective strategy, given that 65% of consumers are more willing to make purchases after receiving this type of communication, according to data from Zixflow.
How to create a chatbot for WhatsApp Business
To create a chatbot in WhatsApp Business, follow these steps:
- Apply for the WhatsApp API: register on the official WhatsApp Business site to get access to its API. During registration, indicate whether you are an end customer or a solution provider, provide your company details, and the contact of the responsible person, such as the marketing or IT team leader.
- Select a chatbot provider: choose a company or platform that offers chatbot creation services customized to your needs. At Leadsales, we offer Leadbot to automate your interactions.
- Define your needs: analyze what you expect from the chatbot. Determine the type of tasks it will automate, such as handling payments or answering frequently asked questions; the tone of communication, which can be formal, friendly, informal; and how it should handle queries it cannot resolve.
- Test and adjust your chatbot: before officially launching it, test it in different scenarios or queries to make sure it meets all your customers’ needs. Adjust any bugs or potential improvements you identify.
Benefits of artificial intelligence in WhatsApp
AI on WhatsApp is a powerful tool for your sales and marketing strategies, offering innovative methods of customer interaction that can help drive revenue growth.
Here are some of the benefits of AI for your company:
1. 24/7 availability
Artificial intelligence makes it easier for companies to offer continuous support, allowing you to respond to customer inquiries at any time of the day. Even during closed, vacation or after-hours periods, you can respond to your customers’ requests and meet their expectations for immediate attention.
2. Data analysis
The use of AI allows you to process and analyze large volumes of data derived from customer interactions. This analysis can reveal trends, such as growing interest in certain products, helping you to adjust your offers and campaigns effectively.
3. Emotional tone recognition
Artificial intelligence recognizes the emotional tone of your conversations with customers on WhatsApp, providing valuable information to adjust your conversational marketing. By identifying your customers’ emotions, you can personalize your messages to establish a deeper connection with them, making your campaigns more effective.
4. Routine task automation
Artificial intelligence performs repetitive administrative processes such as sorting queries, scheduling appointments or sending payment reminders, freeing employees to focus on more strategic tasks and thus improving operational efficiency.
5. Audience segmentation
Using artificial intelligence, it is possible to examine and process large volumes of data to discover specific segments within your audience. By identifying these particular groups, companies can adjust and target their communications more precisely. This improves interactions, increasing opportunities for sales success.
Strategies for using AI in WhatsApp Business
To get better results when integrating artificial intelligence in your WhatsApp Business, here are several strategies that you can apply to boost the performance of your campaigns and sales:
1. Implement a conversational chatbot with AI
Instead of a basic chatbot with simple automated responses, consider implementing a conversational chatbot powered by artificial intelligence. This type of chatbot can understand natural language, answer complex questions and have more fluid and natural conversations with customers.
2. Uses AI for advanced personalization
Leverage AI to personalize the customer experience in WhatsApp Business. Use past data and behavior to deliver personalized recommendations, relevant content and offers tailored to each customer’s individual needs and interests.
3. Integrate AI with enterprise systems
Integrate WhatsApp Business AI with your business systems, such as CRM, ERP or order management systems. This allows the chatbot to access real-time customer information, such as purchase history, preferences and inventory availability, to provide fast, more accurate and complete responses.
You can also use a CRM that includes an integrated chatbot, such as Leadsales and its chatbot, Leadbot, to set up welcome messages, and automate and customize sales funnels.
4. Implement AI for advanced process automation.
Use AI to automate complex business processes in WhatsApp Business. For example, you can implement AI systems for automatic query classification, intelligent assignment of tasks to internal teams, automatic problem detection and resolution.
In addition, you can generate personalized responses based on the context of the conversation.
5. Offers virtual assistance with AI in real time
Deploy real-time AI-enabled virtual assistants in WhatsApp Business to provide instant 24/7 customer support. These virtual assistants can answer common questions, assist with website navigation, or perform transactions directly within the WhatsApp application.
6. Analyze interaction data with AI for continuous improvement.
Use AI to analyze chatbot interaction data in WhatsApp Business and gain valuable insights into customer behavior, conversation trends, areas for improvement, and sales opportunities. Use these insights to improve customer experience and operational efficiency.
3 specialized tools for using AI in WhatsApp Business
If the artificial intelligence features of WhatsApp Business are insufficient for your business, you need an application that offers more than automated messaging. Here are three tools that will help you optimize the use of AI in WhatsApp Business:
1. Aivo
One of Aivo’s solutions is Agentbot, a chatbot tool for WhatsApp that offers companies the creation of conversation flows. Its interface is simple, making it easy to use and interact with customers. By linking it with WhatsApp Business, you will be able to do the following:
- Include GIFs in your conversations.
- Train your bot to give better answers.
- Evaluate statistics on interactions.
- Integrate other applications.
- Customer service and sales.
2. Whaticket
Whaticket is a chatbot for WhatsApp to create personalized chatbot streams and answer repetitive queries. Its dynamic menus are designed to make it easy for customers to find what they are interested in. Some of its features include the following:
- Set up realistic conversation flows to improve interaction and increase customer confidence.
- It implements interactive menus and submenus that allow customers to explore options and move toward conversion independently.
- Enrich conversations with multimedia files and emojis to make communication more dynamic and empathetic.
3. Leadbot
Leadbot is a chatbot integrated into our CRM for WhatsApp: Leadsales. While the CRM helps you to optimally track your leads and secure sales opportunities, Leadbot allows you to:
- Set up and schedule personalized messages and reminders to make sure your customers are always aware of special offers and important details about your products or services.
- Automate the sending of information about your products or services.
- Develop intuitive options menus to initiate personalized conversations.
- Send personalized messages to each customer to deliver a more intimate and connected shopping experience.
- Use predefined answers to quickly handle frequent inquiries, improving the customer experience and streamlining the sales process.
- Automatically centralize your contact information.
- Improve user experience.
- Automatically assign chats to different consultants.
- Send unlimited messages.
In addition, in Leadsales you can generate your own WhatsApp link. This helps you to create a personalized link for your customers to contact you easily.
Transform your WhatsApp Business with Artificial Intelligence and Leadsales
Now that you know how to have AI in WhatsApp Business, you can use this tool to obtain valuable data and information to increase the success of your strategies and the performance of your campaigns. To make its use more efficient, it is essential to have the right technology, such as a CRM that enhances its functions and benefits.
Leadsales, our CRM for WhatsApp, allows you to incorporate AI into WhatsApp Business with Leadbot, extending its capabilities to respond in a personalized way to your customers. This includes automating the sending of information about your products or services, helping you stay one step ahead of your customers’ demands.
Frequently Asked Questions (FAQ) about having AI in WhatsApp Business
How can companies measure the success of implementing AI in WhatsApp Business?
Companies can measure the success of AI implementation in WhatsApp Business using WhatsApp Business Analytics. This system provides key metrics such as number of messages sent, open rate and conversion rate, allowing for effective evaluation of campaign performance and customer interaction.
Is it possible to fully customize the interaction of a chatbot in WhatsApp Business?
If you use a CRM for WhatsApp Business, you can fully customize your chatbot interaction. The CRM allows you to access and use detailed customer data to customize chatbot responses and actions based on customer history and preferences, thus improving the relevance and effectiveness of communication.
How to create images with Meta AI in WhatsApp?
To create images with Meta AI in WhatsApp, follow these simple steps:
- Interact directly with Meta AI: if you are already talking to Meta AI in a chat, type ‘/imagine‘ followed by the description of the image you want to create.
- Activate Meta AI in any chat: if you want to use Meta AI in a different chat, you need to invoke it first:
- Type the ‘@‘ symbol in the text field of the desired chat.
- Select ‘Meta AI‘ from the list that appears.
- Then type ‘/imagine‘ and add the description of the image you want.
- After describing the image, press submit. Meta AI will process your request and generate the image based on your description.
If the generated image does not meet your expectations, you can easily send a new description by replying to the Meta AI message. The wizard will update the image according to your new details.
What is the average cost of using specialized artificial intelligence tools in WhatsApp Business?
The cost of using specialized artificial intelligence tools in WhatsApp Business varies depending on the provider, the complexity of the system and the functionalities you need. Prices fluctuate depending on the degree of customization, number of users and additional features included.
