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How to Increase Your Contact Rate Through Sales Funnels

“We more than doubled our contact rate, increasing it from 35% to 75%, which improved our internal processes and boosted our new enrollments.”

Omar Perea | Head of Marketing

Industry: Education

Location: Mexico

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Challenge

ICEL University faced challenges in contacting its…

Solution

Prospects were assigned to specific funnels…

Results

The contact rate increased from 35% to 75%…

ICEL University Challenges

ICEL University faced challenges in contacting and maintaining the interest of its prospects through phone calls and emails.

Additionally, the preference of newer generations for communication via WhatsApp posed an additional challenge.

Omar Perea, Head of Marketing, explains the decision to adopt a CRM like Leadsales.

nuevos leads en dashboard de leadsales

The Problem

“The main problem was that students wouldn’t answer phone calls and preferred receiving information via WhatsApp. We needed a solution to manage communications and ensure the quality of follow-ups.”

embudos de venta leadsales

The Challenge

“Previously, we had explored other tools, but none offered the same ease of use or workflow efficiency that we now have with Leadsales.”

programación de mensajes en leadsales

The Solution

“Leadsales allowed us to unify the use of WhatsApp and have complete control over what our executives were sending, avoiding confusion with multiple numbers.”

How Did They Use Leadsales?

  • Use of a Single WhatsApp Number: Leadsales enabled multiple sales executives to manage a single WhatsApp number, preventing confusion and fragmentation caused by using multiple numbers.
  • Customized Sales Funnel: Prospects were assigned to specific funnels based on their business line, enabling detailed and personalized follow-ups.
  • Automatic Lead Assignment: Incoming leads were immediately assigned to available executives, significantly reducing wait times from 24-48 hours to real-time.
  • Conversation History: If an executive was unavailable, another team member could seamlessly continue the conversation from where it left off, thanks to the stored conversation history on the platform.
  • Lead tracking and closing: with Leadsales, the marketing team was able to classify and follow up on each lead efficiently. They sent the required information (videos, images, PDF's).

This is what Universidad ICEL has achieved

Omar and his team used sales funnels and other tools that can be created in Leadsales to efficiently manage their leads.

These are their most outstanding results:

Increase in contact percentage

The contact rate increased from 35% to 75%, resulting in a significant rise in the number of effective interactions with prospects.

Reduction in response time

Pasaron de esperar hasta 48 horas para atender un lead a hacerlo en tiempo real, mejorando la eficiencia del proceso de ventas.

Growth in registrations

With the improvement in the contact rate and follow-up efficiency, the university not only reached but exceeded its enrollment growth goals by an additional 10% beyond the initial target.

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