If you’ve reached this search, it’s very likely that you sell through WhatsApp and are interested in improving or increasing your sales through this channel. That’s why in this blog, we’ve gathered the best strategies to potentially boost your sales through WhatsApp.
If you don’t know how to sell through WhatsApp, you can visit our article where we provide some tips and recommendations, and then come back to this one. Now, let’s get started.
WhatsApp, is it really a viable channel for selling?
Absolutely! And if you don’t believe me, let me share these statistics with you. According to Statista, in 2020, the application experienced significant user growth, reaching a total of two billion monthly active users worldwide, making it the most popular messaging application in the world. Wow!
Indeed, WhatsApp has become a promising channel for entrepreneurs, business owners, and especially consumers, allowing for closer relationships through this app.
And if you still have doubts, a German study revealed that 63% of users use WhatsApp daily, giving it a significant advantage over apps like TikTok or Instagram. That’s right! So, if you only sell through these two mentioned social networks, you should consider adding WhatsApp to your sales channels.
But, well, if you want to know the most important statistics about WhatsApp, we provide you with this article to delve deeper into it.
Strategies for selling using WhatsApp
Now that you know why continuing to sell on WhatsApp is crucial and beneficial for your business, let’s go through the best strategies for selling on WhatsApp.
Set up your WhatsApp Business account:
Using the WhatsApp Business application benefits you in many ways, but among the main ones, it helps make your business more professional in front of your customers and offers tools that the regular version doesn’t have, such as conversation labels, quick replies, among others.
Prepare offers and coupons:
Attract and retain your customers by offering them exclusive benefits for purchasing through WhatsApp, such as pre-sales of products, seasonal discounts, updates, etc. This will depend on the product or service you offer.
Provide quality content to your customers:
DO NOT SPAM YOUR DISCOUNTS OR PROMOTIONS! Otherwise, your customers will think you are intrusive and annoying. Instead, send them tips on how to use your product, recommendations that they can apply to make the most of your service, and support them when they request it.
Make use of all the multimedia formats provided by WhatsApp:
The platform allows you to upload photos, videos, audios, and now the wonderful and fun stickers, which help you create dynamic content that attracts and convinces them to make a purchase. Also, remember to use stickers as a complement to add a special touch to your message.
Create campaigns that direct your leads straight to WhatsApp:
Don’t worry! These campaigns are available on Facebook and Instagram, and you can manage them through Facebook Ads Manager. Creating them is straightforward; you can choose to promote an already published post or create specific ones for the campaign. Remember to use the CTA button that directs leads to WhatsApp, so they go directly to WhatsApp and not Messenger.
FACT: Some time ago, I was interested in buying from a store I found through a Facebook group. However, the contact process was tedious. I had to find the owner’s personal Facebook profile, message her, and then she sent me the phone number and provided all the information about the product. The whole process seemed long and cumbersome, so I decided not to buy from that store. DON’T DO THIS! Direct your customers straight to your business WhatsApp number and provide information quickly and easily.
And finally, a BONUS…
Hire a CRM like LEADSALES:
It allows you to connect easily through the WhatsApp QR code and helps you organize your conversations into sales funnels, making it easier for you and your sales team to respond quickly and efficiently to all your customers, as well as providing better customer service. Would you like to learn more about Leadsales? SCHEDULE YOUR COMPLETELY FREE DEMO!