So many questions and so few answers, the WhatsApp button on your website will allow you to stay in touch with your clients and address any concerns they may have. That’s why, without further ado, we will answer the main question of this blog: How to add the WhatsApp button to your website?
There are many ways to do it, so here are 3 methods to integrate the WhatsApp button for you to choose the one that best suits your needs and skills.
Use WhatsApp Business API
One of the more technical (yet simple) alternatives is to use the WhatsApp Business API. It involves using a web link that is added as a hyperlink to an image, button, or text, inviting users to start a conversation on WhatsApp. Each link is personalized based on the web phone number, and it is written as follows:
Followed by the country’s dialing code (e.g., Mexico is +52) and the company’s phone number. Please note that you should omit the ‘+’ sign when adding your number.
For example, if your number is +528123456789, your link would look like this:
And that’s it! You can easily add your WhatsApp button in various formats: text, image, or button.
Use the Callbell widget
Using a website widget is one of the simplest solutions to have a WhatsApp button on your website. This way, you can initiate conversations with your clients almost instantly. There are many types of widgets available, so let’s talk about one platform that allows you to do it for free: Callbell.
All you have to do is create a free account on Callbell and customize your widget. You can enable communication through WhatsApp or other platforms like Facebook, Instagram, or Twitter.
Callbell claims that within 3 minutes, you can have your button by copying and pasting the code into the header of your website. You can also do it through the WordPress plugin or Google Tag Manager. This widget is available for both mobile and desktop versions of your website.
Once enabled, you can choose whether your WhatsApp button appears at the bottom right or left of your page. This way, your customers can start conversations with just one click!
Use the GetButton widget
GetButton follows a similar process to Callbell. It’s a matter of preference which one you choose!
Like the previous widget, you need to choose your communication channel (WhatsApp, Facebook Messenger, email, SMS, etc.). You can customize the button by adding a welcome message, choosing its position, and adding a call-to-action.
Once customized, simply copy the code into the designated part of your website. You can choose to pay for the benefits of the Pro membership, such as increasing your chats and sales and receiving Pro support via email.
It’s worth noting that if you want to add more than 2 communication channels, this option is only available for Pro members. So, if you want to enable your WhatsApp button and two other platforms, you’ll need to pay for it.
The benefits If you’ve read this far, you’re likely very interested in adding a WhatsApp button to your website. It’s highly likely that you already know the benefits of having such a button, but in case you don’t, here are a few reminders:
- Millions of users use WhatsApp as their communication platform, making it more likely to reach them through this medium than other platforms like Facebook, Instagram, or Twitter.
- Sharing content is easy and fast on WhatsApp, and information about your business can be easily shared with others with just one button, giving you word-of-mouth advertising.
- The read rate of your messages is higher on WhatsApp compared to other applications, increasing the likelihood of your response being read.
- Communication is direct, allowing you to address inquiries, concerns, and follow up with all your clients.
These are just a few benefits, but there are many more we could mention. If you’re interested in learning more about using WhatsApp for your business, feel free to check out the rest of our publications on the topic. If you’re looking for more options to add the WhatsApp button to your website, please don’t hesitate to contact us.